Digital concierge.
Powering homes and buildings.
We built our service to help both individuals and families as well as real estate partners managing the buildings in our community.
Briefing. Story.
A few years ago, Cleanly reached out to Fireart to create an app for busy people who wanted to get their laundry and dry cleaning delivered in a button click.
In 2019, two companies decided on merging. As a result, we see the rise of a full-service, omnichannel, and single-source solution that covers all housekeeping needs. The new brand was called ByNext. It contacted Fireart with a request to help them implement digital visual refreshment. 
30,000
bookings in 18 months
50,000
50,000
15,000,000+
Brand Colors.
The logotype’s mood is supported by an extended color palette associated with the concepts of cleanness and clarity. The primary purple and blue communicate the feeling of space while secondary earthy tones set a cozy atmosphere and a
“familiar” look.
Primary Palette
- Main Brand Communication
- Logo Colorways
- Text
Accent Palette
- Links
- Logo Buttons
- Illustrations
Typography
Part of ideas we went through.
The first logo concept combines clean sans serif and serif typefaces resulting in clean, uncluttered logotype.
The second concept aims to capture the community aspect of the brand.
The third concept aims to establish ByNext as a service which can be trusted with your everyday home care tasks.
The ByNext logotype was designed to express the convenience of the company’s services.
The flowing connections between the letters create a feeling of familiarity and human touch, while extended serifs add more credibility and trustworthiness.
Some of the works are already live across the streets of NYC.
It was achieved through simple, memorable, and easy-to-read logotype, large typefaces and clean layouts.
Home page
Resolution: 1600px
Website
Resolution: 1600px
Illustrations
Trustfulness and quality of By Next services
Available on App Store and Google Play
For Clothing Care: ByNext’s professional valet will swing by to collect your items. For Home Cleaning: one of our reliable professionals will come to you with all of the necessary supplies at the selected time.
Screens
For Clothing Care: ByNext’s professional valet will swing by to collect your items.
For Home Cleaning: one of our reliable professionals will come to you with all of the necessary supplies at the selected time.